First Footage From Basement Imax Film "Outside In" Goes Viral With 2.5 Million Hits
The first 1 minute of footage from Outside In, the groundbreaking giant screen film created by filmmaker Stephen van Vuuren in his "IMAX in a Basement" studio, went viral resulting in 2.5 Million hits and 800,000 plays in over 200 countries.

GREENSBORO, NC, March 31, 2011 /24-7PressRelease/ -- Sixty seconds can be powerful. Just ask Stephen van Vuuren, creator of the "IMAX in a Basement" film, Outside In, currently in production. The first minute of footage has seen over 2.5 million views and 800,000 plays in the last two weeks. The viral video has gone global.

With views in more than 200 countries, it is catching the attention of news outlets in Germany, France, Spain, Brazil, Italy, Greece Turkey, Japan and more. Major media outlets covering the clip include Wired, Gizmodo, Discovery Channel Canada, Slashdot, News.Com (AU), and MSNBC.com. The Daily Mail (UK) commented on the footage, comparing Outside In's artfulness to Stanley Kubrick's "2001: A Space Odyssey."

"It has been an amazing, exciting, and humbling couple of weeks," says filmmaker Stephen van Vuuren.
"To know that people around the world are as moved by these beautiful images as I am and that they are also thrilled to know they will see them on the giant-screen soon - it's all been an incredible experience."

The clip (www.vimeo.com/11386048) features a brief recap of Stephen van Vuuren's years of ground-breaking work in creating full motion animation at IMAX resolution using real images from the Cassini-Huygens Mission. Saturn and its moons and rings are brought to life by van Vuuren's advanced photographic animation techniques -- all without the use of 3D models or 3D CGI. Around the world, viewers have been awe-struck by the beautiful images of the ringed planet.

Bloggers and space science news feeds picked up the video on March 7th from io9.com, a leading science-fiction/ futurism site, which served as the viral catalyst. By March 11th, the footage had received several hundred thousand hits and aired on Discovery Canada's "The Daily Planet. "

The worldwide attention caught NASA's eye and the video clip became NASA's "Astronomy Picture of the Day" (APOD) on March 15th, a tremendous honor for an art film by a non-scientist. The APOD exposure not only led to a huge spike in views, but van Vuuren was approached by leading scientists from global space agencies seeking permission to use the ground-breaking footage.

Thousands of fans on blogs, email, Facebook, and Twitter expressed their enthusiasm for seeing "Outside In" on the giant screen. One such fan, a man from the Czech Republic, tracked down van Vuuren on Facebook and wrote him this simple note:

Dear Mr. van Vuuren,
I have just seen the first footage of the Outside-In Project on your website and it is probably the most beautiful thing I have seen in my entire life.

For more, visit the "IMAX in a Basement" blog www.outsideinthemovie.com/imaxinabasement/

Press Release Contact Information:

Stephen van Vuuren
SV2 Studios, LLC
Filmmaker
4836D Tower Road
Greensboro, North Carolina
United States 27410-5834
Voice: 336-202-4777
Fax: 315-282-4777
Website: Visit Our Website